After taking most of the FMCG fields by storm, Patanjali, Baba Ramdev’s Ayurvedic brand has started making a name for itself in the Patanjali baby products market.
Till now Patanjali has launched seven baby-care products under its Shishu Care range. People have very well received all of them.
The most important reason for their success is the fact that parents have always wanted herbal and chemical-free products for the sensitive skin of their babies. Patanjali’s claim for being herbal is no secret. The Shishu care range of baby products claims to be very safe for delicate babies. Patanjali is therefore all set to challenge the monopoly of the big giants of this field.
The general review of Shishu Care products has been highly positive. Patanjali baby products quality is just as good as the costly child-care brands but the rates are economical. These products only use natural ingredients and do not harm baby’s delicate skin in any way.
An important instruction that every parent must be kept in mind while applying any product on a young child is that first it must be applied on a small patch of skin to check if it suits the skin or not. Because sometimes it is less about the quality or brand and more about the baby’s skin.
Patanjali Baby-care Products (Shishu Care Products) and their Price.
Patanjali Shishu Care Massage Oil (100 ml) Rs.85
Patanjali Shishu Care Hair Oil Price (100 ml) Rs.70
Patanjali Shishu Care Body Lotion (100 ml) Rs.85
Patanjali Shishu Care Cream (25 g) Rs.40
Patanjali Shishu Care Body Wash Gel (100 ml) Rs.75
Patanjali Shishu Care Hair Cleanser (100 ml) Rs.80
Patanjali Shishu Care Diaper Rash Cream (25 g) Rs.70
Patanjali Baby-care Product 1: Patanjali Shishu Care Massage Oil
Patanjali Shishu Care Massage Oil is a special light oil formulation with Olive oil as a base. Other than Olive oil it is an amalgamation of sunflower oil, almond oil, mustard oil, Jojoba oil and is rich in many vitamins. Helps in rejuvenating and nourishing baby’s delicate skin. It can be used as a regular massage oil for Infants and babies. A massage just before bath leaves baby’s skin glowing and moisturized.
Patanjali Baby-care Product 2: Patanjali Shishu Care Hair Oil
Patanjali Shishu Care Hair Oil is another oil formulation with Olive oil as a base; enriched with Vitamin E, Almond oil, Sunflower oil, mustard oil and Coconut oil. It provides nourishment and gentle care to baby’s delicate scalp and helps keep hair soft. In India, mostly mustard oil is used for the baby’s head but this product is quickly gaining popularity among modern mothers.
Patanjali Baby-care Product 3: Patanjali Shishu Care Body Lotion
Patanjali Shishu Care Body Lotion is a smooth blend of cucumber, turmeric, aloe vera, and natural oils that moisturize baby’s delicate skin leaving it soft and supple. It has a nourishing effect on the skin and prevents it from getting dry and course, and makes it irresistible to touch. Patanjali Shishu Care Body Lotion has now become an essential baby care product in many homes because of its amazing results. Many mothers who have been using this product said that no cream is necessary after using this lotion and that it can be used from head to toe.
Patanjali Baby-care Product 4: Patanjali Shishu Care Cream
A fine blend of aloe vera extracts and rose water combined with shea butter and natural oils, Patanjali Shishu Care Cream is like a true herbal protection for the baby’s face. It moisturizes baby’s delicate skin and is useful in removing dryness and roughness of skin. Patanjali Shishu Care Cream provides nourishment and brings a bright glow on the baby’s face. But a few consumers reported that it makes the baby’s skin very oily.
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Patanjali Baby-care Product 5: Patanjali Shishu Care Body Wash Gel
For mothers who do not want to use any kind of harsh soaps on their baby’s delicate skin, Patanjali has a mild body wash specially designed for this purpose. Shishu Care Body Wash Gel is a gentle and mild, soap-free, gel-based body wash with natural extracts of Neem, Tulsi, Turmeric, Aloe vera, honey, glycerine and Olive oil. It cleanses gently and moisturizes baby’s soft skin, leaving it soft and nourished. It can be used from head to toe body, that is, it can be used to wash baby’s hair and face too.
Patanjali Baby-care Product 6: Patanjali Shishu Care Hair Cleanser
Patanjali Shishu Care Hair Cleanser is a very mild shampoo designed only for babies. The mild base with herbal ingredients is a unique blend which cleanses oil and dirt effortlessly. The lather does not irritate the eye and is harmless. It keeps baby’s hair really soft and shiny without making their sensitive scalp dry.
Patanjali Baby-care Product 7: Patanjali Shishu Care Diaper Rash Cream
Patanjali Shishu Care Diaper Rash Cream is Useful against dryness and roughness of skin in between the legs and hips. It also helps to treat rashes and irritation caused due to rubbing of the wet diaper over baby’s sensitive skin. It heals the rashes and soothes the skin and also treats redness associated with rashes. The wheat germ oil present in it helps control any kind of fungal infection. It is a highly effective product.
Patanjali is living up to the people’s trust and delivering a wide range of herbal and natural products in almost all possible fields. The baby-care market which has long since been ruled by Johnson & Johnson has a competitor now. But only time will tell if this initial demand for Patanjali Shishu Care range continues in the long run or it was just an example of beginner’s luck.
There can be no denying the fact that Patanjali has become an Indian home-grown FMCG giant, and with the “Chemical-free”, “Ayurvedic” tag it is definitely attracting more and more people each day.
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